What is "Media Escort"?

MediaEscort is a format for providing media coverage for people and companies based on real processes.

This is unstaged advertising photography and videography, where the source of content is reality itself: work, decisions, interactions, and responsibility. The camera doesn't create a situation—it captures what's already happening and adjusts the focus so that it can be used in sales.

Media escort works with the company's positioning and what is currently being sold: product, expertise, team, or trust.
Meetings, negotiations, production, teamwork, emotions, participation in events—all of this presents the company to clients, partners, and employees.

As a rule, business owners and employees are not professional actors or models, so it is quite difficult to create photographs that inspire confidence. Media escort is not about posing and studio shots; it is about creating relevant photos and videos during work and communication. In these moments, the photographer can capture genuine emotion and natural behavior. Every image is created to sell. After all, it's not just products or services that are sold.

Sometimes it's trust, sometimes it's competence, sometimes it's a team, jobs, business sustainability, or its responsibility.
One day of media support shooting is the start of a presentation for yourself or your company.
It allows you to build a visual base that is then used on social media, websites, external communications, presentations, and publications.

"I believe that reality, as close as possible, sells best, because it can't be faked."