Media Escort as a Combination of Reportage and Advertising Photography

Media Escort is a photography and videography format that utilizes the principles of both reportage and advertising photography.
It utilizes real work processes and production techniques in the creation of advertising content.

The foundation of media escort is working with reality, capturing events, emotions, interactions, and professional activities without staging, scripts, or posing. This is reminiscent of reportage photography.
The footage is used to showcase the company, build trust, and achieve advertising objectives. Images and videos are selected based on their application in communications, public spaces, and social media.

Therefore, media escort cannot be categorized as a single genre of photography or videography. This format is an intermediate type that combines the authenticity of reportage photography with the relevance of advertising photography.

Media escort allows for the production of diverse and realistic visual content during the course of ordinary professional activities. The value of such content lies in its proper use across various communication channels.
Media support can be used to present companies, specialists, teams, and any professional activity.
Photo and video materials can be used in marketing and PR, social media, and corporate communications.